In late 2019, Youtube videos were filled with advertisements of a bright green coloured, exciting and intriguing ride-hailing app called Bolt. The advertisements would showcase the convenience and affordability of the rides Bolt offers. Launching in 2017, Bolt has attempted to dominate London’s ride-hailing app market and has proven to be a worthy competitor to Uber.
Situation
Due to its lower prices to its competitors, Bolt is useful in a variety of different situations. First, Bolt is great for travelling in a group. Being able to conveniently travel by car as opposed to taking the tube or a bus is much more efficient and easy especially when the cost is relatively similar to that of public transportation. Second, Bolt is great in any situation Uber is in. Although the availability of Bolt drivers may not be as abundant as Uber drivers, Bolt is perfectly serviceable in emergency situations such as late night journeys home or over long distances.
It is worth noting that even though Bolt is relatively cheaper to its competitors, public transportation, especially when a few tube stations away, is usually preferable as it is cheaper.
Notable Feature
Bolt’s greatest feature is its relatively low prices which are very student-friendly. Being a student with a relatively low living-budget residing a city as expensive as London can be very difficult to manage financially. Fortunately, for certain situations Bolt will be able to alleviate that financial load with its low prices. Bolt’s low prices are coupled with their regular promos which further reduce the costs of rides.
Network
Bolt allows users to use the application jointly mainly through its ability to provide vehicles that can carry several passengers. Bolt offers the option of larger vehicles for more people. This is an incredible feature as it allows students to adjust the vehicle to the need of the situation which they are ordering in to accommodate the number of passengers in a group and price paid.
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